For weeks now, Mozilla, makers of the popular Firefox browser have been involved in a grassroots campaign to fulfill a goal. Their focus, was to set a record for the most downloads of a software in 24 hours. Marketing to the masses of users who utilize their software, Mozilla set the date for this past Tuesday afternoon and pulled the trigger. Aside from some early problems getting to the site due to the masses of people attempting to download the software, the event known by many as Download Day went off successfully. In fact, some eager users were posting the download link well in advance of the wide availability of the download page.
In the end, the folks at Mozilla did an impressive job promoting the event and surpassed even their own goals. They wrapped up the 24 hours with an impressive 8.3 million downloads of Firefox 3. Their original goal was 5 million. As of right now, they’ve reached 11.7 million downloads of the software. That’s impressive by any measure!
For those unfamiliar with the popular browser, Firefox is quite possibly the best browser out there. It’s faster, it can be improved upon with the addition of third-party plug-ins, skins and add-ons, because of it’s open-source nature, it can be utilized on a number of different operating systems and platforms including Mac and Linux distributions, and it creates a better browsing experience.
Last Sunday was the Summer Bridal Show at Allisonville Nursery. Among many of the booths there, they had this great photo booth provided by Indy Photo Booth . Scott Diehl , one of my clients and I decided to have a little fun getting our old-fashioned photos taken. Check it out below…
He walked out of the booth and exclaimed, "That’s one happy customer!"
TechCrunch had a great post yesterday regarding ComScore’s recent purchase of M:Metrics a mobile "analytics" tracker. (I say analytics because M:Metrics tracks mobile web usage the way ComScore tracks regular web statistics.) I’ve said in some of my previous posts that mobile technology is advancing to the point that it’s now easier than ever to access the web on a mobile device. Over the next few years, it will explode in usage (especially amongst the 20-30’s age group). The purchase of M:Metrics is a logical choice for ComScore as they seek to enhance their data and it’s a great addition at the right time.
ComScore has been the leading source of aggregate web statistics available today. I don’t currently use them because I track on a more finite level, but the addition of the mobile information almost makes me want to be a regular subscriber of their reports.
It’s been a few days since my last post. I’ve been working on a lot of different things, mainly some great new service additions and features for all my InspireMedia clients.
You’ll hear all about the new additions in the next few days!
But here are some of the topics I am working on for my upcoming posts:
We’ve been hard at work over the last several days getting a new fan page for Erin Hession Photography launched on Facebook. The concept is simple: create a page to show your brand, upload photos, videos, notes, company bio, websites and more and your friends can become fans of the brand.
Okay, I don’t normally post bad reviews, but I just had a really bad experience at S&K Menswear. There is something to be said for customer service, especially when you are earning a commission. I even had a good experience last time I bought a suit there, but this trip undid it all and turned me away from their brand.
I promise I won’t go into specifics, but I will say that not only was I treated poorly, but the salesperson made a spectacle of it with his coworkers and other customers and he continued to do so several times. I was so appalled that I decided that it was better to buy from someone else, even if that competitor was more expensive.
Now this isn’t to say that I would have had this experience at one of their other stores. It could have been one bad apple. But that’s all it takes to create that image in the consumers mind. Good customer service is essential, even if you’re not dealing directly with a consumer and is rewarded with customer loyalty. Bad customer service can hurt you beyond measure.
I just ran across this shot my wonderful wife got of me on Easter. I love it so much, I think it might just be my new headshot!! By the way, if you need a new headshot for business, resume, etc, give Erin Hession a call. She does amazing work!
Okay, so it’s been a few days since my last post… don’t worry. I have a lot of great posts coming.
Erin and I just returned from a fabulous and memorable trip to Las Vegas for a photography convention. It was a lot of information crammed into the trip (especially on branding and promotion), but we managed to sneak in some time to see some great attractions.
I uploaded one of the videos I took from the Fountains of Bellagio to YouTube. Check it out below:
I haven’t posted a blog post in a little bit because I’ve been working on several new websites, including our own. We’ve just put the finishing touches on it and you can now view the new home of InspireMedia at http://www.ImInspired.net.
It’s a bold, yet simple design with a sprinkling of Ajax controls and highlights the services you’ve come to expect from InspireMedia and some you didn’t know we offered. So take a peek at the new InspireMedia!
I received this link the other day. It’s a great inspirational presentation created by the publishers of Success Magazine. I think my favorite line was on commitment:
“Commitment is that turning point in your life when you seize the moment and alter your destiny”
For weeks now, Mozilla, makers of the popular Firefox browser have been involved in a grassroots campaign to fulfill a goal. Their focus, was to set a record for the most downloads of a software in 24 hours. Marketing to the masses of users who utilize their software, Mozilla set the date for this past Tuesday afternoon and pulled the trigger. Aside from some early problems getting to the site due to the masses of people attempting to download the software, the event known by many as Download Day went off successfully. In fact, some eager users were posting the download link well in advance of the wide availability of the download page.
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