Simple SEO: what does that mean? What do I mean when I talk about SEM or backlinks? What is the whole purpose of it all? Every web designer or entreprenuer has these types of questions when getting started in online business. The answers are simple, despite what many companies will tell you. Search Engine Optimization, or SEO, is the art (yes, I say art because it can be fun) of altering your website(s) or the way that you deliver those websites to clients and customers to improve your ability to compete in the search engines.

SEO is a very large part of an extended group of tasks that make up what is called SEM, or Search Engine Marketing. While improving your rankings in the results arena of the search engine is important, there have become numerous outlets for online companies to market their services and products outside of the usual search results. Google’s Adwords and Froogal are just the tip of the iceberg of this type of marketing, thus the need for an overarching term.

When it comes to beginning your success in the search engines, you want to make sure you have the basics of SEO covered before you sign up for the other services. I say this because it can often take your site 6 months to acheive positioning in the search engine rankings. So to maximize your internet marketing dollar, you should optimize first and spend less money on SEM as your site begins to show in the results, rather than continually putting money into SEM and waiting longer because you then have to optimize later.

How do the search engines know where to find my site? Should I submit it to them?
To many SEO companies, including myself, submitting your site to the search engines is good, but not as productive as many would think. (In fact, many think it does no good.) To properly explain this, let me tell you just how most search enines operate. It’s simple to think that Google and all the others would examine their database of websites and index them to find what they need for their results. While it’s true that they do this, the web changes daily and more sites are added and deleted, so their database is always being updated.

Search engines do what is called indexing. Indexing is a process in which they (the search engines) view the content in a page and add it to their database. They then follow the links on the page to other pages to index them. Depending on a few factors a whole site can be indexed (although you may never always see every page in the search engines because they trim them for relevancy). So when a search engine indexes your site, it’s the links they follow to get the entire picture.

In addition, they way they get the entire picture of the web is via the links between websites. Because the web is one mass of links to other pages, you would benefit more to have a link on another site that the search engines already index, than you would to submit to search engines. Although both methods are viable options, having someone (or multiple websites) link to you is the fastest way to be indexed by the search engines.

Just how fast can you be indexed? I’ll save that for the next post in the Simple SEO series.

Hey all,
I apologize for the delay in the new SEO series, we’ve had a busy week here. I should hopefully have something up for you later this week!
John

Looks like the face of Search Engine Marketing is changing once again. Today, Google announced their acquisition of dMarc Broadcasting, starting a chain of events to bring another new platform to the already popular Google Adwords program. Not only will advertisers be able to be seen on the web, but soon through the radio as well. dMarc’s approach fits in perfectly with the solutions Google already provides, including giving advertisers the ability to schedule and track radio campaigns by simplifying “the sales process, scheduling, delivery and reporting of radio advertising.”

This provides another avenue for Adwords advertisers, some of whom have complained about the reliability of the current Adwords program. Check out the press release below:

Google to Acquire dMarc Broadcasting

Brings Radio Advertising to Google AdWords Advertisers

MOUNTAIN VIEW, Calif. - January 17, 2006 - Google Inc. (NASDAQ: GOOG)
today announced it has agreed to acquire dMarc Broadcasting, Inc., a
Newport Beach, Calif.-based digital solutions provider for the radio
broadcast industry.

dMarc connects advertisers directly to radio stations through its
automated advertising platform. The platform simplifies the sales
process, scheduling, delivery and reporting of radio advertising,
enabling advertisers to more efficiently purchase and track their
campaigns. For broadcasters, dMarc’s technology automatically schedules
and places advertising, helping to increase revenue and decrease the
costs associated with processing advertisements.

In the future, Google plans to integrate dMarc technology into the
Google AdWords platform, creating a new radio ad distribution channel
for Google advertisers.

“Google is committed to exploring new ways to extend targeted,
measurable advertising to other forms of media,” said Tim Armstrong,
vice president of Advertising Sales, Google. “We anticipate that
this acquisition will bring new ad dollars and accountability to radio
by combining Google’s expansive network of advertisers with dMarc’s
talented team and innovative radio advertising technology. We look
forward to working together to continue to grow and improve the
ecosystem of the radio industry.”

“We are excited to be joining one of the most innovative companies
in the world,” said Chad Steelberg, CEO of dMarc Broadcasting, Inc.
“We are bringing together complementary visions of simplicity,
efficiency, and accountability to the radio advertising process.”

dMarc customers will not experience any interruption in service. For
more information on dMarc Broadcasting, please visit www.dmarc.net.

Transaction and Financial Information

Under the terms of the merger agreement, Google will acquire all of the
outstanding equity interests in dMarc, a privately held company, for
total up-front consideration of $102 million in cash. In addition,
Google will be obligated to make additional contingent cash payments
from time to time if certain product integration, net revenue and
advertising inventory targets are met over the next three years. The
maximum amount of potential contingent payments is $1.136 billion over
the next three years. Since these contingent payments are based on the
achievement of performance targets, actual payments may be
substantially lower. The acquisition is subject to customary closing
conditions. Google anticipates that the acquisition will close in the
first quarter 2006. Substantially all of the payments will be accounted
for as part of the purchase price for the transaction.

Safe Harbor

This press release contains forward-looking statements that involve
risks and uncertainties, including statements regarding the actual
amount of contingent payments that may be made pursuant to the
transaction, Google\’s expectation that the acquisition of dMarc will
bring new ad dollars and accountability to radio and improve Google\’s
operating performance, Google\’s plans to integrate the dMarc
technology into the Google AdWords platform following the consummation
of the acquisition, and the expected timing for closing the acquisition
by the end of the first quarter 2006. Such statements are just
predictions and involve risks and uncertainties such that actual
results and performance may differ materially. Factors that could
cause actual results to differ from our expectations include the
failure to (1) accurately estimate the amount of the contingent
payments because of mistaken assumptions or predictions about the.

Transaction and Financial Information

Under the terms of the merger agreement, Google will acquire all of the
outstanding equity interests in dMarc, a privately held company, for
total up-front consideration of $102 million in cash. In addition,
Google will be obligated to make additional contingent cash payments
from time to time if certain product integration, net revenue and
advertising inventory targets are met over the next three years. The
maximum amount of potential contingent payments is $1.136 billion over
the next three years. Since these contingent payments are based on the
achievement of performance targets, actual payments may be
substantially lower. The acquisition is subject to customary closing
conditions. Google anticipates that the acquisition will close in the
first quarter 2006. Substantially all of the payments will be accounted
for as part of the purchase price for the transaction.

Hey all,

Thank you to those who have already signed up for my upcoming newsletter. The interest has been outstanding!

I just wanted to post a quick note letting you all know that I am developing the topics for the first newsletter and was interested in your feedback. I know there are a broad range of readers who have already signed up and to make it more useful, I’d like your feedback on what you’d like discussed. I plan to add a Q &A section soon, but I want to make sure I put articles and posts in the newsletter that you want and will find helpful in your endeavors.

So, please feel free to email me at johnpwooton@gmail.com. Make sure, you put in the subject line that you are emailing about the newsletter so I catch your emails quickly. Thanks!

You know I was talking to a friend of mine the other day and she happened to echo the same thing I have been hearing for some time now: SEO is a foreign language to most. You know, for many people in the search engine optimization industry, it can be easy sometimes to just rattle off a few facts that we may know a lot about, but a majority of the people who own the sites we optimize don’t always understand backlinks and anchor tags or metatags.

So, for those of you out there who demand it and for others who need it, I am starting a new series of articles and posts aimed to help the average computer user or webmaster understand what search engine optimization is and what it can accomplish. The new articles will start with the prefix “Simple SEO” and document one easy to understand and short facet of proper SEO. The first articles are in development and will be released sometime later this week and I will be adding a link on the sidebar to this post which will document the various articles and have links to them.

Enjoy!

Articles in this series:
Simple SEO: The Basics

I went ahead and posted my email address in the sidebar in case anyone wants to contact me. I actually had a couple of people contact me through my other blog, (which I have yet to do anything with), but I had no way to contact them because I didn’t have an email address to reply to.

Thank you to everyone who has sent me kind words about my article. I’ll be posting many more next week so hopefully you will enjoy the benefits soon.

And yes, I do help business owners with SEO. I actually package it with my web design quotes. If you are interested, let me know what you are looking for in terms of optimization/marketing and we can go from there.

Hope you all have a great weekend. Be looking forward to several great posts coming on Monday!

Okay, a lot happened today. Almost too much for me to comment on. Not only did Google announce it’s partnership with Motorola and Intel, but Yahoo announced almost the exact thing as well. So far, 2006 is shaping up to be a very big year of partnerships and growth, not only in the search engine results world, but also in the content wars between Google and Yahoo. In my opinion, it looks like this will be a constant theme in the beginning of 2006.

So it looks like my content suggestion from my earlier post still remains true. If you want to make it big in 2006 in the realm of SEM, make sure you have the ability to publish a lot of original content. And make sure that content is not just text based information, but media content! You will have the ability to share and sell that content in the new Google Video Marketplace as listed in a previous post.

Also, a little off topic:
We’re currently expanding our resources to get you more information and commentary from SEO and SEM experts so make sure you sign up for the newsletter on the sidebar!

For some time now this has been a very small blog, mainly containing information to help you optimize your websites for the best rankings in the search engine. But recently, we have grown, and much of this is due to the news and events surrounding SEO and SEM. So in response to this we are putting plans in place to grow. Eventually we will have a full website reporting the news from the search engine industry as well as commentaries from SEO experts. But for now, we are planning to release a newsletter in the coming weeks. In it, you can expect to find information on the latest happenings in the search engine industry as well as articles to help you make the most of your SEM. So, if you are interested, please put your email address in the box on our sidebar and you’ll be one of the first to receive our power-packed newsletter!

Okay, I read this press release and while it is not really in the realm of search engine optimization, it does have to deal with the most prominent search engine company. It looks like Google is lending us all a hand when it comes to installing and maintaining the right software for safe internet use. While, I see it as a great way to (of course) market Google’s products, it is a joint venture of companies that have the same goals, making your computer and internet experience safer, more secure, and overall better. Check it out:

FOR IMMEDIATE RELEASE

Media Contact:
Sonya Borälv
sonya@google.com
650-253-1821

Google Unwraps the Google Pack

Free Software Package Offers Users One Stop to Discover, Install and
Maintain a Wide Range of Essential PC Programs

CES, LAS VEGAS, Nev., January 6, 2005 - Google Inc. (NASDAQ: GOOG)
today announced Google Pack beta, a free collection of safe, useful
software from Google and other companies that improves the user
experience online and on the desktop. In just a few clicks, users can
easily discover, install and maintain software to surf the web faster
and safer, communicate better, and effectively manage information.

“We’ve heard from countless new computer owners that it can take
days or weeks to install all the software they need to make their
computer useful,” said Marissa Mayer, VP of search products and user
experience at Google. “We developed Google Pack to give users a way
to painlessly install all the essential software they need -
pre-configured in a sensible way - in a matter of minutes. Better yet,
users don’t have to keep track of software updates or new programs
- we maintain and update all the software for them.”

Google Pack offers programs that meets Google’s high software
standards and are considered best in their class, including:

· Adobe Reader 7
· Ad-Aware SE Personal
· GalleryPlayer HD Images
· Google Desktop
· Google Earth
· Google Pack Screensaver
· Google Talk
· Google Toolbar for Internet Explorer
· Mozilla Firefox with Google Toolbar
· Norton AntiVirus 2005 Special Edition
· Picasa
· RealPlayer
· Trillian

Google Pack also includes Google Updater, a new tool that intelligently
downloads, installs and maintains all the software in the Google Pack.
Google Updater alerts users when updates and new programs become
available and ensures each program is always up-to-date. Google Updater
can also be used to monitor the status of installation, run software
that’s been installed, or easily uninstall software.

Users can easily select which programs they want to install. For
programs already installed on a computer, Google Updater checks whether
the latest version is running. If not, Google Updater will install the
latest version.

Every program included in the Google Pack is free, has earned a
reputation for excellence, and was evaluated to ensure it meets
Google’s Software Principles. Google respects users’ rights to
control their own computers and does not include software that is
spyware, generates pop-ups, or that is difficult to uninstall.
Additional information on Google’s Software Principles is available
at http://www.google.com/intl/en/corporate/software_principles.html.

Google Pack beta is available in English, runs on Windows XP, and
supports Firefox 1.0 and higher and Internet Explorer 6.0 and higher.
More info on Google Pack is available at http://pack.google.com.
About Google Inc.
Google’s innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google’s targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe, and Asia. For more information, visit www.google.com.
###
Google is a registered trademark of Google Inc. All other company and
product names may be
trademarks of the respective companies with which they are associated.

Additional Information from Google Pack Partners

Adobe Systems Incorporated
Free Adobe Reader 7.0 software enables users to view, print, search,
and interact with Adobe Portable Document Format (PDF) files. “Google
Pack is a convenient, easy way for consumers to be sure they have the
latest versions of important, free software applications,” said Kurt
Garbe, vice president, Platform Business Unit, Adobe Systems
Incorporated. “By including the ubiquitous Adobe Reader in Google
Pack, Google is helping ensure consumers will be able to reliably view,
print and interact with Adobe PDF files, the de facto standard for
electronic documents exchanged on the Web and over email.”
Media Contact: John Cristofano, jcristof@adobe.com, 408-536-4135

Cerulean Studios
Trillian is an award-winning communications software client, with
support for interoperable IM, voice and video. “We’re very excited
for Trillian to be included in Google Pack, as we at Cerulean Studios
have always been very focused on giving end-users the highest quality
experience possible,” said Scott Werndorfer, Co-founder, Cerulean
Studios. “We believe this goal aligns Trillian perfectly with Google
Pack.”
Media Contact: Scott Werndorfer, marketing@ceruleanstudios.com,
203-775-6310

GalleryPlayer Media Networks
GalleryPlayer Media Networks programs the world’s finest HD art and
photography to high resolution displays for the residential and
commercial markets through a variety of distribution platforms
including Cable and Satellite, Internet and Private Networks.
“Today’s Digital Consumer wants easily accessible tools, services,
upgrades and downloads at their fingertips,” said Rusty Citron,
GalleryPlayer Media Networks vice president of marketing. Google Pack
defines the essence of this new model, and as the line between online
media and software continues to blur, it is products like GalleryPlayer
that will drive traffic and brand loyalty.”
Media Contact: Martin Levy, martin@martinlevypr.com, 206-851-7256

Lavasoft AB
Ad-Aware SE Personal is an antispyware program from the industry
pioneer Lavasoft AB, offering solid protection against online
trespassers prying on Internet activities, enabling users to maintain a
high degree of privacy while surfing the Web. “Lavasoft is excited to
team with Google to include its award-winning and industry-leading
antispyware solution in Google Pack,” said Merja Turpeinen, Marketing
& PR Coordinator at Lavasoft AB. “We are pleased to help Google
deliver a privacy protection package to their users.”
Media Contact: Merja Turpeinen, merja@lavasoft.de, +358 9 6932220

Mozilla
Firefox is the safer, easy-to-use, and innovative Web browser from
Mozilla. “We are excited that Firefox will be included in the Google
Pack,” said Christopher Beard, Vice President of Products at Mozilla.
“Enabling easier access to Firefox through the Google Pack means many
more people will get to enjoy a better Web experience.”
Media Contact: Mary Colvig, mcolvig@arpartners.com, 650-762-2820

RealNetworks
RealPlayer offers an easy-to-use product for consumers to access and
manage all their digital media from one convenient place. “For nearly
two years, RealNetworks and Google have been working together on new
ways to give consumers easy access to our products and services,” said
Jeff Chasen, vice president of RealNetworks’ RealPlayer division.
“We’re excited that RealPlayer, already an integral part of
consumers’ web experience, will now be available as part of the
Google Pack of essential software.”
Media Contact: Ronda Scott, rscott@real.com, 415-934-2016

Symantec
Norton AntiVirus 2005 Special Edition provides home users who are using
the Internet, exchanging emails, Instant Messages and downloading
content with essential and continually updated protection against
viruses and other common Internet threats. Google Pack users will
receive an introductory 6-month subscription to Symantec’s virus
protection updates and, once the subscription expires, will have the
option to purchase a 12-month subscription renewal. “Symantec
estimates that 30-40% of all connected consumer systems are not
adequately protected,” said Enrique Salem, senior vice president,
security products and solutions, Symantec Corp. “We are pleased to
work with Google to provide a Special Edition version of our
market-leading Norton AntiVirus to help Google users surf the Internet,
use email and exchange instant messages free from worry about Internet
viruses and other threats.”
Media Contact: Kelly Davis, kelly_davis@symantec.com, 310-633-5199

Wow… what a busy day for the folks at Google. I received two press releases early this morning regarding items they were discussing at CES and now there are two more!!! Enjoy and I will have a commentary tonight on some of these new releases:

GOOGLE TO LAUNCH VIDEO MARKETPLACE

CBS Leads List of Video Providers with CSI, Survivor, NCIS, Amazing
Race and Classics Including I Love Lucy, The Brady Bunch, Twilight Zone
and Many Others

NBA Introduces Current Season Games for the First-Time on the Web

Google Video Store To Show News and Historical Videos from ITN, Charlie
Rose Interviews; New Titles Will Be Added Everyday

LAS VEGAS, NV - Jan. 6, 2006 - Live from the 2006 Consumer
Electronics Show (CES), Google Inc. (NASDAQ: GOOG) announced the
planned opening of the Google Video Store, the first open video
marketplace enabling consumers to buy and rent a wide range of video
content from a major television network, a professional sports league,
cable programmers, independent producers and film makers. This fast
growing collection of videos will include prime-time and classic hits
from CBS, a full slate of NBA games from this season and outstanding
performances from the past, music videos from SONY BMG, Charlie Rose
interviews as well as news and historical content from ITN and new
titles being added everyday.

“Google video will let you watch lots of high quality video on the
web for the first time. You can search and browse, and we make it fast
and easy for you to watch,” said Larry Page, Google’s co-founder
and president, Products. “For video producers and anyone with a video
camera, Google Video will give you a platform to publish to the entire
Google audience in a fast, free and seamless way.”

Available soon, people who visit the Google Video homepage at
http://video.google.com will be able to browse listings of video by
category from the store or search Google’s entire collection of
videos by simply entering keywords into the search box.

“This is yet another exciting platform in which CBS can leverage its
,”market-leading content to a whole new audience," said Leslie Moonves,
President and CEO, CBS Corporation. "Making our programming
accessible to the Google Video Store guarantees our shows significant
new exposure to millions of users who are likely to access this Web
service and who may not be traditional TV viewers. As the industry\’s
most prolific generator of popular TV content, it\’s only natural that
CBS would partner with Google on this service, which is destined to
become one of the web\’s most popular destinations."

CBS\’s current primetime hits will include CSI: Crime Scene
Investigation, NCIS, Survivor and The Amazing Race. Library classics
will include I Love Lucy, The Brady Bunch, The Twilight Zone, MacGyver,
Have Gun Will Travel, Mannix, My Three Sons, Star Trek: Deep Space Nine
and Star Trek: Voyager. All CBS programs will be presented commercial
free.

Google Video will also feature NBA games from this season and some of
the greatest individual performances in NBA history. Marking the first
time NBA fans can purchase full NBA contests on the Web, each NBA game
for the rest of this season, including the NBA Playoffs and The Finals,
will be available to fans in its entirety 24 hours after the
contest\’s conclusion. In addition, the highest scoring games of
several of the NBA\’s best players will be available including Kobe
Bryant\’s 62 point performance in three quarters vs. Dallas last
month.

"Google\’s innovative presentation of information and content is
revolutionizing the way people access media," said NBA Commissioner
David Stern. "In the increasingly competitive and rapidly changing
world of entertainment, Google Video provides us with a new way to
deliver the NBA experience to our fans when and how they want it."

Additional highlights of Google\’s video collection will include:

· Music videos from SONY BMG. The line-up of launch videos includes
market-leading content to a whole new audience,” said Leslie Moonves,
President and CEO, CBS Corporation. “Making our programming
accessible to the Google Video Store guarantees our shows significant
new exposure to millions of users who are likely to access this Web
service and who may not be traditional TV viewers. As the industry’s
most prolific generator of popular TV content, it’s only natural that
CBS would partner with Google on this service, which is destined to
become one of the web’s most popular destinations.”

CBS’s current primetime hits will include CSI: Crime Scene
Investigation, NCIS, Survivor and The Amazing Race. Library classics
will include I Love Lucy, The Brady Bunch, The Twilight Zone, MacGyver,
Have Gun Will Travel, Mannix, My Three Sons, Star Trek: Deep Space Nine
and Star Trek: Voyager. All CBS programs will be presented commercial
free.

Google Video will also feature NBA games from this season and some of
the greatest individual performances in NBA history. Marking the first
time NBA fans can purchase full NBA contests on the Web, each NBA game
for the rest of this season, including the NBA Playoffs and The Finals,
will be available to fans in its entirety 24 hours after the
contest’s conclusion. In addition, the highest scoring games of
several of the NBA’s best players will be available including Kobe
Bryant’s 62 point performance in three quarters vs. Dallas last
month.

“Google’s innovative presentation of information and content is
revolutionizing the way people access media,” said NBA Commissioner
David Stern. “In the increasingly competitive and rapidly changing
world of entertainment, Google Video provides us with a new way to
deliver the NBA experience to our fans when and how they want it.”

Additional highlights of Google’s video collection will include:

· Music videos from SONY BMG. The line-up of launch videos includes
,”offerings from some of SONY BMG\’s global superstar artists, including
Christina Aguilera, Beyonce, Kenny Chesney, Destiny\’s Child, Kelly
Clarkson, Alicia Keys, Lil\’ Flip, Jessica Simpson, Shakira, System of a
Down, Switchfoot, Usher, and many more.

· Feature Length Independent Films from Greencine.com. Including
works by legendary Polish director Andrzej Wajda (Zemsta), documentary
filmmaker Ted Bonnitt (Mau Mau Sex Sex) and independent actor/director
Caveh Zahedi (In the Bathtub of the World).

· Historic, news and educational footage from ITN. This material
ranges from coverage of key events in 2005 such as the Pope John Paul
II\’s death, back to a recording of the 1896 coronation of Tsar
Nicholas II - one of the earliest known pieces of moving imagery.

· Charlie Rose interviews. Including interviews with Henry Kissinger,
Oliver Stone, Quentin Tarantino, Martha Stewart, Martin Scorsese,
Harrison Ford, Dan Rather, Charles M. Schulz, Steve Jobs, Jay Leno, Tom
Brokaw, and others.

· Cartoon classics from Classic Media. Featuring many of the
world\’s most famous animated series such as "Felix the Cat,"
"Casper The Friendly Ghost," and "Rocky and Bullwinkle."

· Children\’s educational programming from Clearvue. Educational
video topics vary from teen education on tattoos to explanations about
the workings of the human brain.

· Cartoon classics from Classic Media and children\’s educational
programming from Clearvue. Google Video also offers many of the
world\’s most famous animated series such as "Felix the Cat,"
"Casper The Friendly Ghost," and "Rocky and Bullwinkle."
Educational video topics from Clearvue vary from teen education on
tattoos to explanations about the workings of the human brain.
offerings from some of SONY BMG’s global superstar artists, including
Christina Aguilera, Beyonce, Kenny Chesney, Destiny’s Child, Kelly
Clarkson, Alicia Keys, Lil’ Flip, Jessica Simpson, Shakira, System of a
Down, Switchfoot, Usher, and many more.

· Feature Length Independent Films from Greencine.com. Including
works by legendary Polish director Andrzej Wajda (Zemsta), documentary
filmmaker Ted Bonnitt (Mau Mau Sex Sex) and independent actor/director
Caveh Zahedi (In the Bathtub of the World).

· Historic, news and educational footage from ITN. This material
ranges from coverage of key events in 2005 such as the Pope John Paul
II’s death, back to a recording of the 1896 coronation of Tsar
Nicholas II - one of the earliest known pieces of moving imagery.

· Charlie Rose interviews. Including interviews with Henry Kissinger,
Oliver Stone, Quentin Tarantino, Martha Stewart, Martin Scorsese,
Harrison Ford, Dan Rather, Charles M. Schulz, Steve Jobs, Jay Leno, Tom
Brokaw, and others.

· Cartoon classics from Classic Media. Featuring many of the
world’s most famous animated series such as “Felix the Cat,”
“Casper The Friendly Ghost,” and “Rocky and Bullwinkle.”

· Children’s educational programming from Clearvue. Educational
video topics vary from teen education on tattoos to explanations about
the workings of the human brain.

· Cartoon classics from Classic Media and children’s educational
programming from Clearvue. Google Video also offers many of the
world’s most famous animated series such as “Felix the Cat,”
“Casper The Friendly Ghost,” and “Rocky and Bullwinkle.”
Educational video topics from Clearvue vary from teen education on
tattoos to explanations about the workings of the human brain.

· Clips from Getty Images\’ Archive Films Collection. A diverse
collection of short clips that capture personalities, moments and eras
throughout history - selected from vintage newsreels and educational
film, as well as contemporary news and events from around the world.

There will be thousands of titles for sale in the Google Video Store
with more titles added everyday. The list of content producers will
also include a broad range of entertainment and educational partners
including among others, Blue Highways TV, CareTALK, Fashion TV, Here!
TV, HDNet, Hilarious Picks, Image Entertainment, iWatchNow.com, Kantola
Productions, MediaZone, Plum TV, Porchlight Entertainment, SOFA
Entertainment, Teen Kids, Trinity Broadcasting Network, WGBH, Wheels
TV, and Wilderness Film India Ltd.

Launched early last year, Google Video is the first open video
marketplace where any video producer, large or small, can upload their
content and distribute it for free or at a price. Video prices are set
by the content provider with no minimum or maximum dollar-limit. Owners
also have the choice to offer their content with or without copy
protection - enabling them greater control over its distribution.

Additionally, content from Google Video can be viewed with a new player
that can be downloaded for free from any playback page. It offers all
the traditional playback options (play, pause, stop…) as well as a
"thumbnail" navigation feature that enables users to browse through
an entire video, or frames at a time, with a simple click of their
mouse.

iPod and Sony Playstation Portable users will also be able to download
and watch any non-copy-protected content from Google Video, and even
get it specially optimized for playback on their devices. Google Video
Store will be available throughout the world, however purchasing
premium content in the Google Video Store will only be available in the

· Clips from Getty Images’ Archive Films Collection. A diverse
collection of short clips that capture personalities, moments and eras
throughout history - selected from vintage newsreels and educational
film, as well as contemporary news and events from around the world.

There will be thousands of titles for sale in the Google Video Store
with more titles added everyday. The list of content producers will
also include a broad range of entertainment and educational partners
including among others, Blue Highways TV, CareTALK, Fashion TV, Here!
TV, HDNet, Hilarious Picks, Image Entertainment, iWatchNow.com, Kantola
Productions, MediaZone, Plum TV, Porchlight Entertainment, SOFA
Entertainment, Teen Kids, Trinity Broadcasting Network, WGBH, Wheels
TV, and Wilderness Film India Ltd.

Launched early last year, Google Video is the first open video
marketplace where any video producer, large or small, can upload their
content and distribute it for free or at a price. Video prices are set
by the content provider with no minimum or maximum dollar-limit. Owners
also have the choice to offer their content with or without copy
protection - enabling them greater control over its distribution.

Additionally, content from Google Video can be viewed with a new player
that can be downloaded for free from any playback page. It offers all
the traditional playback options (play, pause, stop…) as well as a
“thumbnail” navigation feature that enables users to browse through
an entire video, or frames at a time, with a simple click of their
mouse.

iPod and Sony Playstation Portable users will also be able to download
and watch any non-copy-protected content from Google Video, and even
get it specially optimized for playback on their devices. Google Video
Store will be available throughout the world, however purchasing
premium content in the Google Video Store will only be available in the
U.S.

About Google Inc.
Google\’s innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google\’s targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe and Asia. For more information, visit www.google.com.

# # #

Google is a registered trademark of Google Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.

U.S.

About Google Inc.
Google’s innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top web property in all major global markets. Google’s targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe and Asia. For more information, visit www.google.com.

# # #

Google is a registered trademark of Google Inc. All other company and
product names may be trademarks of the respective companies with which
they are associated.