A new year and a new show. This year’s Summer Bridal Show utilized the design we created for them last year with some slight modifications. Of the changes, the most significant is the blog. Last year, we set up a Blogger blog for their site. This year, we changed it to a Wordpress.com blog. In addition, we’ve connected them with enhanced site tracking with Google Analytics.
Check out their website at http://www.summerbridalshow.com
Not long ago, we put the finishing touches on a new site for Nursing Careers Today, a sister site of Employment Source (another site we finished recently). In fact, this site contains many of the same features that we progremmed for Employment Source. We were able to utilize a XML feed that they provided to add custom rotating content onto the site and created an awesome new design that will help them convey the image of the publication
You can check out their new design at http://www.nursingcareerstoday.com.
This is another new site we launched not too recently for Tracy Wright. Tracy’s also a Realtor at the F.C. Tucker Company in Indianapolis. She specializes in the Zionsville market, although does help buyers and sellers throughout the northern part of Indianapolis and Hamilton County. Her website includes some great features, including builder and subdivision specific pages, a framed IDX search, free resources for buyers and sellers, community profiles and more. In addition, we even combined live event xml data into portions of her website to give consumers access to live event data on the fly.
We’ve been very excited about this brand new website for Employment Source. Not only have we provided them with a brand new design that will propel their business to new heights, but we also have added some slick functionality that will help them to integrate their new website with their job board service for a seamless solution. Check it out:
Wow! What a great honor!
One of my good friends Kyle Lacy named me as one of the top 50 bloggers in Indianapolis. Thanks Kyle!
We’ve just finished up the bulk of the new site for Kristie Blankenhorn, a Realtor with the F.C. Tucker Company here in Indianapolis. Kristie came to us wanting to something unique that would showcase the wide variety of homes she sells as well as the diverse array of areas she can serve. For Kristie, we created a unique design that focused on the Carmel Arts and Design District, but showcased community information for the entire surrounding areas, including Carmel, Westfield, Zionsville, Fishers and Indianapolis. In additon to an embedded IDX property search, custom featured property section and testimonials rotator on the home page, we also did some custom development work including a custom mortgage calculator.
You can view her new website at http://www.kristieblankenhorn.com.
I’ve been wanting to try the new Google Ad Planner for some time now, since I have clients who utilize PPC advertising. Thankfully, I didn’t have to wait long after signing up for the beta before I was granted access to the service, so I have been able to put together this simple intro and basic how-to guide. If you have questions about this post or about Google Ad Planner or if you’d like for us to setup and maintain your media plan, I’d love to help you get started. Contact me today.
Google Ad Planner was designed as a free media planning tool as it relates to advertising. Large corporations and advertising agencies use media planning tools with detailed and sophisticated data to formulate plans for their clients. This new tool from Google ties in data from their search results, anonymous Google Analytics data and anonymous opt-in data from third party resources to give the same tools to small and medium businesses.
The first thing you’ll notice when you log into the Ad Planner is that you have two options. You cna either start researching or you can create a media plan. Since we’ll cover the researching phase as part of creating a media plan, I went ahead and started to put together a plan for a fictitious company, Good Guy Realtors.
So the first step in the process is to name your media plan:
Click on ‘Create Media Plan’ and give it whatever name you’d like and click ‘Save’.
This will bring you back to the main screen. Next, you’ll perform some research, so go ahead and click on ‘Begin Research’.
You’ll be brought to a screen that several search options for you to choose from. In the sidebar of the page, you have filtering options including the ability to filter down to gender, age, education, household income and keywords. For instance, for Good Guy Realtors, I wanted to filter down to websites that had some element of real estate on it since I don’t want to waste my advertising dollars on anything outside of real estate.
Once I have the filters focused on the demographics that I want, I can then use the main pane of the screen to choose the websites that I want to focus on. In this section you’ll notice the following columns:
Muddie Puttie is a revolutionary product that helps floral and plant designers and train enthusiasts create reslistic landscapes and potted plants using a formula based product that dries to a hard crust. We created a design for Muddie Puttie based off of the design they had previously for their promotional peices. We programmed the site with a gallery of images provided by Erin Hession and a basic shopping cart powered by Paypal. You can view their new website at http://www.muddieputtie.com
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